Before embarking on an effective strategy and committing company resources it is of fundamental importance to first gain knowledge of the structure of the market in question.
This involves not only the more basic considerations of market size, principal stakeholders, competition and price points but also an understanding of typical contractual models, local certification requirements and product readiness, post-sale service agreements, logistics and turnaround times etc. A clear knowledge of all of these factors will inform important commercial and investment decisions while also largely dictating prospective “access time” to the market.
- Identification of Market Segments
- Who are the Competition?
- Pricing Comparisons
- Volume Analysis / Market Studies
- Certification Requirements
- Distribution Options
- Key routes to market
Crescomm clients can avail of personnel with extensive experience in market start-up and development both in Europe and North America with notable success offering companies professional resources in terms of presentation, language, client management and trade show presence to obtain the best possible results without placing inordinate pressure on the precious financial resources of the business.
- Identification of potential suitable business partners
- Initial product presentation to potential partners
- Regular updates relating to product/service development
- Liaising with Certification bodies and national governing institutions where relevant
- Attendance at key trade events and fairs
- Establishment of distribution/retail channels as may be identified and agreed
- Accordance of commercial conditions within established guidelines
- Management of orders
- Marketing and advertising advice within established budget
- Regulare evaluation and reporting on market status and competition